FOR IMMEDIATE RELEASE
GEICO Announced as Title Partner of Rock 'n' Roll Las Vegas
GEICO Rock 'n' Roll Las Vegas Marathon & 1/2 Marathon weekend
to take place November 12-15, 2015
LAS VEGAS – November 3, 2015 – Competitor Group, Inc. (CGI) today announced
an expanded partnership with GEICO, which now becomes the title sponsor of
the GEICO Rock 'n' Roll Las Vegas Marathon & 1/2 Marathon. The only running
event that takes place on the Las Vegas Strip at night will welcome more
than 45,000 runners to Sin City the weekend of November 12-15, 2015.
"We are thrilled to expand our longstanding partnership with the Rock 'n'
Roll Marathon Series as the title sponsor in Las Vegas, which is certainly
one of the most unique running events in the world," said Melissa Halicy,
senior marketing manager at GEICO. "It's the only event of its kind in the
world of marathons and it fits well with our brand. We look forward to
elevating the runner experience over race weekend with our engaging
activations starting with GEICO's footprint at the three-day expo on
Thursday and continuing through the nighttime race on Sunday."
The GEICO Gecko will be stepping up to the occasion and will start the
legendary nighttime race on Sunday, Nov. 15.
"There is no event that can match the excitement and energy of running down
the Las Vegas Strip at night. When you combine the beauty of the flat
desert course, lit by arguably the largest array of neon lighting on the
planet, in the entertainment capital of the world, it's going to be a
unforgettable event," said Josh Furlow, President of CGI. "As a longtime
partner of the Rock 'n' Roll Marathon Series, GEICO has a tremendous
culture of supporting athletes of all abilities. Having a fun brand like
GEICO as our title partner in Las Vegas will add to the participant
experience at one of the most unique running events in the world."
The GEICO Rock 'n' Roll Las Vegas Marathon & 1/2 Marathon returns to Las
Vegas the weekend of November 12-15. Featuring an expanded race weekend
illuminated by the Strip's neon marquees, the race highlights the must-see
Vegas sights from the iconic 'Welcome to Las Vegas' sign to the Fountains
of Bellagio. Both of the marathon and half-marathon routes finish at the
base of the Mirage Volcano on the Las Vegas Strip
The one-of-a-kind event features live bands performing along the course, a
Run-Thru Wedding for couples to elope on-the-go and the infamous group of
Running Elvi. Pre- and post-event parties at Vegas' top nightlife venues
keep the festivities going throughout the weekend.
Multi-platinum recording artist Kid Rock will headline the pre-race concert
on Sunday, Nov. 15 at 3 pm. Known for his hit songs, including 'Cowboy,'
'Bawitdaba,' 'All Summer Long,' 'Picture' and 'Born Free,' Kid Rock has
sold more than 25 million records during his career. Marathon weekend
activities begin with a free three-day Health & Fitness Expo where all
participants go to pick up their race number, t-shirt and gear bag. This
ultimate running showcase will kick off Thursday afternoon, Nov. 12, at the
Las Vegas Convention Center featuring more than 100 fitness retailers,
exhibits, free samples and interactive clinics. For more information or to
register for the event, visit StripAtNight.com and follow @RunRocknRoll on
Twitter.
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NEW 2015 Event Logo 2015 Marathon Course Map Start Line Photo (credit Ryan Bethke)
About GEICO
GEICO (Government Employees Insurance Company) is a member of the Berkshire
Hathaway family of companies and is the second-largest private passenger
auto insurance company in the United States. GEICO, which was founded in
1936, provides millions of auto insurance quotes to U.S. drivers annually.
The company is pleased to serve more than 13 million private passenger
customers and insures more than 22 million vehicles (auto & cycle). GEICO's
online service center helps policyholders take care of policy sales, policy
changes and claims reporting, and print insurance ID cards. Policyholders
can also connect to GEICO through the GEICO App, reach a representative
over the phone or visit a GEICO local agent. GEICO also provides insurance
quotes on motorcycles, boats, all-terrain vehicles (ATVs), travel trailers
and motorhomes (RVs). Coverage for life, homes and apartments is written by
non-affiliated insurance companies and is secured through the GEICO
Insurance Agency, Commercial auto insurance and personal umbrella
protection are also available. For more information, go to www.geico.com.
About GEICO Rock 'n' Roll Las Vegas
The GEICO Rock 'n' Roll Las Vegas Marathon & 1/2 Marathon will take over the
world famous Las Vegas Strip on Sunday night, November 15, 2015. Race
participants enjoy the city's lavish hotels, world-class entertainment and
some of Vegas' hottest music sensations performing on the course. In
addition to live entertainment along the course, the Las Vegas event is
renowned for hundreds of runners dressed as Elvis, known as the Running
Elvi. Every year the event also includes a Run-Thru Wedding Chapel where
runners in love can tie the knot or renew their vows on the race route. The
finish line venue in front of the Mirage Volcano is conveniently located
less than one mile from more than 15 resorts, offering runners a nearby
walk back to their respective hotel after the race. Since 2009, more than
$20 million has been raised by runners for various charities at the Las
Vegas event, which annually generates $165 million in economic impact to
the region. For more information about GEICO Rock 'n' Roll Las Vegas, visit
StripatNight.com and follow @RunRocknRoll on Twitter.
About Competitor Group
Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the
active lifestyle industry's leading media and event entertainment company.
CGI's portfolio of media brands span the full range of the endurance
industry including Velo, Triathlete, Women's Running and Competitor with a
combined monthly circulation of over 700,000. CGI owns and operates 38
events around the world, including the flagship Rock 'n' Roll Marathon
Series, the TriRock Triathlon Series and Events DC Nation's Triathlon,
collectively delivering more than 600,000 professional and amateur
participants in 2015. The race services division of CGI, Race IT is the
second largest provider of online registration solutions to endurance event
organizers around the world. Further information about CGI and its digital,
publishing and event entertainment properties can be found at
CompetitorMediaKit.com.
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